What is commercial photography?

Commercial photography covers a wide variety of subject matter, however it is generally anything that is intended for business usage.

This may cover anything from architectural images to food photography, or business portraits to aerial photography.

The end usages of photography are almost as varied as the subject matter. Websites, brochures, annual reports and advertising are just a few possible uses. Usages can extend however, into production of books, use in television programs or adverts, and even wallpaper or architectural design.

You only get one chance to make a first impression!

Photography can make or break your marketing campaign. Whatever product or service you sell, think about how you are coming across to your customers. If you look cheap, expect people to start by asking, “how much?” If you convey quality, you will attract customers who value quality AND are willing to pay for it.

The Importance of Commercial Photography

Providing a clear visual representation of a business or company is essential in the current market. The human brain is much more adept at absorbing visual information than written, or even verbal formats. Presenting your business visually will provide greater impact, especially when supported by quality design, copy and illustration.

Good photography is required to effectively promote or sell your business products, services, people, or ethos.


This is where an experienced professional commercial photographer is vital.

What can we offer you?

Our photographic services include: Business and corporate portraiture, architectural interiors and exteriors, advertising, events, food, product and processes photography.

Created by Jeanré du Plessis